//
archives

rayhays

Ray Hays is an international executive and Member of the District Export Council of Arizona. Ray has over 20 years experience in franchising management, international business development and small business growth. He has field experience in over 50 countries, working for global market leaders in the service sector. He holds an MBA from the Thunderbird School of Global Management and a BS from Georgetown University.
rayhays has written 52 posts for Ray Hays

International Franchise Expo – VIP Pass

You are invited to hear me speak
Ray Hays
FranLaunch USA

Be my exclusive VIP guest at the IFE

USE PROMO CODE: FRANLAUNCH

Hear my pearls of wisdom at the International Franchise Expo and see franchises at every investment level in nearly every industry. Training, ongoing support, and coaching means you’re never alone.

While at the IFE, visit financial lenders and consultants and attend a variety of free seminars all designed to help you succeed as a franchise owner. It’s an opportunity not to be missed!

June 16-18, 2016
Javits Center, New York City
REGISTER NOW FOR FREE

AND RECEIVE 50% OFF WORKSHOPS
USE PROMO CODE: FRANLAUNCH
Advertisements

China vs. the United States

A Popularity Contest in the Global Court of Public Opinion

Economic Power

The two superpowers went head-to-head in a worldwide survey, recently published by the Pew Research Center. Comparisons in the survey included perceptions of global image, world power, ways of doing business, popular culture, political views, individual rights, science and military threat, among others.

Based on the survey, the Pew Report identified the following general global opinions:*

Strong Ties with US or China

China’s economic power is on the rise, and many think it will eventually supplant the United States as the world’s dominant superpower.

  • Overall, the U.S. enjoys a stronger global image than China.
  • Globally, people are more likely to consider the U.S. a partner to their country than to see China in this way, although relatively few think of either nation as an enemy.
  • The military power of both nations worries many.
  • China’s growing military strength is viewed with trepidation in neighboring Japan, South Korea, Australia and the Philippines.
  • Meanwhile, the Obama administration’s use of drone strikes faces broad opposition – half or more in 31 of 39 countries disapprove of U.S. drone attacks against extremist groups.
  • Across the nations surveyed, a median of 70% say the American government respects the personal freedoms of its people. In contrast, a median of only 36% say this about China.

US consider your interestsChina consider your interests

Not surprisingly, attitudes towards the U.S. and China varied significantly by region:

  • In Europe, the U.S. gets mostly positive ratings. President Barack Obama has been consistently popular among Europeans, and since he took office in 2009, Obama’s popularity has given America’s image a significant boost in the region.
  • European perceptions of China are much less positive – among the eight European Union nations polled, Greece is the only one in which a majority expresses a favorable view of China.
  • Moreover, ratings for China have declined significantly over the last two years in a number of EU countries, including Britain, France, Poland and Spain.
  • America’s image is the most negative in parts of the Muslim world, especially Pakistan (11% favorable), Jordan (14%), Egypt (16%), and the Palestinian territories (16%). Only 21% of Turks see the U.S. positively, although this is actually a slight improvement from last year’s 15%.
  • But the Muslim world is hardly monolithic, and America receives largely positive ratings in predominantly Muslim nations such as Senegal in West Africa and Indonesia and Malaysia in Southeast Asia.
  • Elsewhere in the Asia/Pacific region, the U.S. receives particularly favorable reviews in the Philippines, South Korea and Japan.
  • Chinese investment in Latin America and sub-Saharan Africa has increased significantly over the past decade, and views toward China are largely positive in both regions.
  • Attitudes toward the U.S. also tend to be favorable, and overall the U.S. receives slightly higher ratings than China in in Latin America and sub-Saharan Africa.

The survey also finds rising tensions between the American and Chinese publics:

  • Just 37% of Americans express a positive view of China, down from 51% two years ago.
  • Similarly, ratings for the U.S. have plummeted in China – in a 2010 poll conducted a few months after a visit to China by President Obama, 58% had a favorable impression of the U.S., compared with 40% today.
  • Young people in both countries express more positive attitudes about the other, a finding that is part of a broader pattern – in many countries, both the U.S. and China receive more favorable marks from people under age 30.
*Note: Survey conclusions above are quoted verbatim to avoid external  interpretation of the results.

For more details, the full 132-page report may be downloaded from the Pew Research Center at the following link:

http://www.pewglobal.org/files/2013/07/Pew-Research-Global-Attitudes-Project-Balance-of-Power-Report-FINAL-July-18-2013.pdf

The report above is shared courtesy of Ray Hays, Member of Arizona District Export Council.

***************************************************************************************

What are the Hot U.S. Export Metro Markets? A Report by the International Trade Administration

Metro Exports Continue to Rise in 2012

July 11, 2013 – ITA Blog

Reblogged courtesy of Ray Hays, Member of Arizona District Export Council
 
Five metro areas achieved more than $50 billion in 2012 exports.

Natalie Soroka is an economist in the Office of Trade and Industry Information within the International Trade Administration where she focuses on international trade statistics and trends.

Five metro areas achieved more than $50 billion in 2012 exports and ten surpassed $25 billion.

After hitting new highs in 2011, exports from U.S. metropolitan areas continued to increase in 2012, with 170 of the 370 metro areas with available data reporting record-high merchandise exports.

Houston-Sugar Land-Baytown, TX topped the list as the largest metro exporter in 2012, shipping $110.3 billion of goods abroad.

Overall, many areas saw continued growth in 2012, with exports increasing in 220 metro areas from the previous year.

The Seattle, WA area saw the highest dollar growth in 2012, up $9.2 billion from 2011. Other areas showing high dollar growth included:

  • Detroit-Warren-Livonia, MI (up $6.0 billion),
  • Houston-Sugar Land-Baytown, TX (up $5.8 billion),
  • Miami-Fort Lauderdale-Pompano Beach, FL (up $4.7 billion),
  • and Washington-Arlington-Alexandria, DC-VA-MD-WV (up $4.4 billion).

While large areas like Houston, New York and Los Angeles contribute greatly to the value of exports from metropolitan areas sent around the world, exports are an important economic driver in smaller markets, too. In 2012, 153 small metro areas exported more than $1 billion of goods. Of these metros, exports from Bloomington, IN exceeded $1 billion for the first time in 2012.

Viewing exports from the metropolitan perspective is important, as these are concentrated areas for industries and economic activity. In 2011, 22 metropolitan areas represented more than 40 percent of their state’s total merchandise export activity.

One such area in 2012 was Miami-Fort Lauderdale-Pompano Beach, FL, whose $47.9 billion in exports accounted for 69 percent of Florida’s total goods exports that year. Aerospace products and parts accounted for the largest share of Miami’s exports, amounting to $4.8 billion in 2012. Other top export categories from Miami that year were computer and peripheral equipment ($4.1 billion) and communications equipment ($3.5 billion).

Of the metro areas in Florida where data is available, 11 MSAs reported increased exports in 2012, led by increases in Miami, Lakeland, and Orlando. On the local level, areas often benefit from geographic proximity and economic or cultural ties to a particular country or region. In fact, Latin American partners dominate Miami’s exports.  Miami exported $18.3 billion of goods to South American markets in 2012, led by Miami’s top market: Venezuela ($5.6 billion). Other top Miami markets in 2012 were Colombia ($2.8 billion), Brazil ($2.6 billion), Mexico ($2.1 billion), and Chile ($2.0 billion).

Miami was also the top exporter to the Dominican Republic-Central America Free Trade Agreement (CAFTA-DR) region in 2012, exporting nearly $5.0 billion to this market in 2012, more than a quarter of which (27 percent) went to the Dominican Republic. Miami actually exported more to the six CAFTA members than it did to either the EU or our NAFTA partners.

While it’s too early to determine any effect from the new free trade agreements with Colombia and Panama, in 2012 Miami was the second largest metro exporter to both of these regions, indicating that it stands to benefit from increased trade with these markets in the future.

This data displays the importance exports are to not only our national economy, but to local economies throughout the country. Exports strengthen local economies and create millions of jobs.

In 2012, exporters reached an all-time record of $2.2 trillion in U.S. exports, supporting 9.8 million jobs. The Department of Commerce has collaborated with the Brookings Institution Metropolitan Policy Program in order to create the Metropolitan Export Initiative. This initiative’s goal is to promote exports and investments in metropolitan regions through localized export plans.

Beginning with the release of 2012 data, information on exports by county and 4-digit NAICS industry codeare available for the top 50 U.S. metro areas.

Visit ITA’s Metropolitan Export Series homepage for more information on metropolitan area exports, including datafact sheets for the top 50 exporting MSAs in 2012, an overview of U.S. Metropolitan Area Exports, and the U.S. Trade Overview with new regional spotlights.

Reblogged courtesy of Ray Hays, Member of Arizona District Export Council.

Does you company need to improve your numbers selling to senior executives?  VASS® Training Group retrains companies to sell at the executive level and increase sales revenues 25% to 100%. VASS® has been doing so for 38 years. We exist only to create a profit for our clients. Click here for more details.

VASS logo

Enter new markets: four smart moves

How can you hit the ground running in a brand-new market?

HSBC Global Connections, 17 July 2013
Re-blogged Courtesy of Ray Hays, Member of Arizona District Export Council

Entering a new market

How can you hit the ground running in a brand-new market? From moving up the supply chain to targeting a trophy customer, we look at four ways to give your sales volumes a boost from day one.

A kick-start can get you moving in a new market – and it needn’t be a short-term gimmick. Two food retailers reveal the levers they’ve used.

Go direct to the vendors

Marmalade maker Paul Grant, who owns Scotland-based Mackays, plans to target US grocery chains directly, rather than selling through a wholesaling distributor. The savings will allow him to knock a third off the shelf price.

“You do need to find partners who are prepared to go direct,” he warns. “Some of the traditional importing companies are sometimes reluctant to change the supply chain route, but our importer has been very flexible.”

Make a smart move

Grant is also experimenting with a technique called ‘smart value positioning’, which has been used by fashion brands in the US.

There, high-end products which are sold for a premium price in department stores are stocked in mid-market stores at a better value price.

Capture a trophy

Upmarket chocolatier Richard O’Connor targets a trophy customer in each new market to give his firm, Chocolate & Love, a seal of approval he can use for leverage with smaller outlets.

In the UK, a deal with Harvey Nichols led to subsequent deals with 90 independent fine food shops. An approach to Copenhagen shopping centre Magasin Du Nord likewise put the company on the ‘pre-approved’ list for Denmark’s smaller specialist outlets.

Ask the experts

The two-year-old company exports to Nordic markets as well as France, Belgium and the US, but the overseas orientation by definition exposes O’Connor to markets in which he has few or no contacts. The key is finding the right partner in each market.

O’Connor’s advice is not to be afraid of asking trusted companies in the same industry for help. “In the tight-knit fine food business, trust counts for a lot. I was lucky enough to meet an entrepreneur with more experience who was willing to share her contacts.”

Source: HSBC

Re-blogged Courtesy of Ray Hays, Member of Arizona District Export Council

Guest blog post: Developing Foreign Business is Easier than You Think | Department of Commerce

Guest blog post: Developing Foreign Business is Easier than You Think

Printer-friendly version

Portrait of Friesen

Guest blog post by Dr. Cody Friesen, founder and president of Fluidic Energy, an associate professor at Arizona State University and a member of the U.S.Manufacturing Council.

As the founder of Fluidic Energy and a member of the Department of Commerce’sManufacturing Council, I’m always mindful of the state of the economy. It’s impossible not to notice the beneficial impact of trade, and the importance of manufacturing, to the continued growth of U.S. exports.

The Manufacturing Council exists to advise Commerce leadership on the best policies to support manufacturing and U.S. exports.As great as exporting sounds in theory, the barriers to exporting can seem high to many small or medium-sized companies, but that’s really not the case.

I had the privilege of joining Acting Secretary of Commerce Rebecca Blank and 19 other American companies on a trade mission to Latin America, discussing infrastructure development in the region.

We were able to meet one-on-one with government officials and foreign company executives who will be shaping the growing infrastructure of these growing economies. We made crucial contacts and learned the critical facts in each country that will help us to maximize the opportunities for our company in the region.

The Department of Commerce was instrumental in pulling together the meetings most meaningful to Fluidic. TheGold Key Matching Service and the local International Trade Administration staff, especially the U.S. Commercial Service personnel, in each country made it possible to rapidly assess potential business opportunities.

Gold Key is a truly remarkable, and perhaps underutilized, service available to any company looking to potentially enter any of the 72 countries in which ITA has a presence. I can’t speak highly enough of the committed staff with whom we worked in the run up to the mission, and their attentiveness to our business needs once in country.

Fluidic Energy now has the facts, the contacts, and the industry awareness to make sure we can compete as these regions develop the next generation of their energy infrastructure.

So how’d we do it? Simple: we applied.

The Department of Commerce’s International Trade Administration leads missions like this regularly. You just find the industry and the region most suited for your business. Then you apply. Then you export.

As we export, we support the economic recovery. We prove that in the face of a global supply chain and a global customer base that U.S. manufacturing is far from dead. We also advance the U.S. knowledge economy, provide protection for our businesses against economic downturns, and we help foreign companies and consumers around the world understand that nothing beats the products made by American companies.

I’d like to thank the Acting Secretary, who is just about to return to academia (yeah!), for leading this mission. She is one of those rare people who find themselves in important roles yet remain remarkably gracious while navigating what most certainly is a highly demanding role. I wish her all the best in her new role.

If you aren’t exporting because you think the barrier to entry is too high, you’re missing out. I hope more of my advanced technology and manufacturing colleagues in the U.S. get on board. The world wants what we have to offer.

Remember, “Sine labore nihil”–without labor nothing.

Guest blog post: Developing Foreign Business is Easier than You Think | Department of Commerce.

International Franchises Targeting the U.S. Market

Entrepreneur Magazine April 2012 article, “They’re Coming to America” features interview of Ray Hays

A couple years ago, this blog featured the following articles on the trend of international franchises targeting the U.S. market:

Is Franchising the Last Bastion of American Business Leadership?

International Franchise Invasion: The Looming Battle for the U.S. Market

A new Entrepreneur Magazine article studies this new trend, some examples of foreign franchisors in the U.S. market, and the barriers to entry to for international franchises wishing to launch into the U.S. market. The article quotes Ray Hays, author of this blog, in addition to franchise owners involved in this trend.

Enterpreneur Magazine Apr 2013 article_Page_1
Screenshot (5)Screenshot (6)

Is America really terrible at globalization?

I disagree with this post, but I feel that it merits discussion. What are your opinions?

Re-blogged from qz.com courtesy of Ray Hays, Member of Arizona District Export Council.

“The Big Mac Mirage”: America is actually terrible at globalization

By Tim Fernholz — March 5, 2013

Shockingly, this is about as good as American globalization gets. AP Photo/Ng Han Guan

Coke is so prevalent around the world that non-profits look to its supply chain for help on distributing aid. McDonalds, in 122 different countries, is so widespread that there’s a foreign relations theory that no two countries hosting the burger franchise will go to war, although the strong version of that theory is well dead. And Wal-Mart is the world’s third largest global employer, after the American and Chinese militaries, respectively.

The US must be great at globalization, right?

Unfortunately, no, according to Bhaskar Chakravorti, the director of Tufts’ University’s Institute for Business in the Global Context. He says all these examples represent “the myth of American global market power”—they are outliers that disguise the real failing of American multinationals to succeed around the world, and especially in fast-growing emerging markets. Despite what you might hear, he says “we are extremely under globalized.” Here’s an excerpt from a forthcoming paper he’s written with fellow economist Gita Rao (emphasis mine):

In 2010, emerging markets represented 36% of global GDP; these markets already account for the majority of the world’s oil and steel consumption, 46% of world retail sales, 52% of all purchases of motor vehicles and 82% of mobile phone subscriptions. With two-thirds of global growth coming from these markets, in a decade they will account for the majority of the world’s economic value. Yet U.S. companies derived less than 10% of their overall revenues from emerging markets: about as little as 7%, according to HSBC estimates for 2010. The 100 largest companies from the developed world overall made 17% of their revenues from emerging markets, according to a McKinsey report; in other words, the U.S. lags not only emerging market firms in capturing share in emerging markets, but it lags the developed world overall. By considering the difference between the “absolute potential” represented by the 36% number or, to take a much more conservative benchmark, the global peer average of 17% and the U.S. share of 7%, we derive two measures of the gap – and the degree to which U.S. industry has not participated in global growth.

There are several reasons the US is being held back. Some are the intrinsic challenges of doing business abroad: Besides language and cultural barriers, there are underdeveloped supply chains, incomplete capital markets, corruption, etc. But European companies earn 25% of their revenues from emerging markets, so these must be surmountable. What’s America’s problem?

America doesn’t have a legacy of colonization. Despite a hefty history of foreign interference, the US didn’t set up the same deep linkages that Spanish and Portuguese companies did in South America or European countries have in Africa or South Asia. Chakravorti, who was a McKinsey executive for many years, recalls European competitors in Africa asking, ”What are you doing in Africa? Africa belongs to us.” Meanwhile, he says, ”the executives I was working with had no understanding of the socio-cultural context of the continent.”

America is actually pretty insular. Because it’s a big country, and has had many decades of consumer-driven growth, US businesses haven’t necessarily had to look over the horizon for new opportunities. After the 9/11 attacks, Chakravorti says, things got even worse, and most businesses stayed home. It doesn’t help that less than 20% of Americans speak a language other than English, while 56% of Europeans speak a second language.

American business is all about standardization. Companies get economies of scale from selling the same product, but many emerging markets are stratified and require different products and price-points in the same country; while American executives want a  ”Brazil strategy,” what they really need is a strategy for Sao Paulo state and another for more rural areas.

Chakravorti argues that American companies do have what it takes to surmount these challenges, and they’ll need to if they want to bring more growth back to the US.

His strategy starts with a focus on sectors where America can compete abroad but isn’t taking full advantage of the opportunities, particularly in consumer products and large-scale services such as education, elder- and child-care. American companies need to start thinking about tailoring their strategies to demand abroad—particularly at the bottom of the pyramid— but the market can’t do it alone: The government needs to work more closely to tailor its foreign policy to America’s commercial needs while opening education to a more international view.

“That gap has been closed completely in China, because the most powerful companies are state-owned,” Chakravorti says. “We are still talking about the Asia pivot as though it is something dramatic and new, while China has been pivoting for a while.”

Original article link: http://qz.com/59506

How does the U.S. Federal Export Promotion Stack Up to Other Exporting Countries?

Re-blogged from the National District Export Council website www.districtexportcouncil.com.

Export Expenditures

On February 28, 2013, Daniel Ogden, Chairman of the National District Export Council,  testified before Congress during a hearing of the House Small Business Trade Subcommittee on the development by the 113th Congress of a small business trade agenda.

In the Testimony, Daniel Ogden provides a comparison of U.S. federal export assistance programs with government-funded export assistance in other large exporting countries. Highlights include:

  1. The UK’s Passport to Export program for SMEs provides free one-on-one mentoring, subsidized training, and a subsidized visit to an overseas market.
  2. Germany provides support to firms exhibiting in trade fairs abroad.  60 percent of all German firms participate in trade fairs; two thirds of which exhibit abroad.
  3. France’s Trade Missions Overseas program provides up to $3,750 to SMEs and includes French pavilions at trade fairs, products and displays, and other t trade promotions.
  4. The Netherlands and Australia have grant programs that pay (up to $110,000 in the Netherlands) for new exporters’ market development costs.

Ogden’s testimony also includes several useful facts on US export assistance including:

  • An overview of the District Export Councils and their purpose
  • Opportunities and challenges for U.S. small business exporters
  • Current organization and proposed reorganizations in federal trade promotions
  • National District Export Council’s position and recommendations to Congress on federal trade promotion

Click here for a PDF copy of the Testimony Transcript, or see the Testimony video below. (Testimony starts at time marker 8:55.)

For more information on the National District Export Council, please refer to their website at http://www.districtexportcouncil.com.

Re-blogged courtesy of Ray Hays, Member of the Arizona District Export Council

38% Growth in Exports over 3 Years Supports 10 million U.S. Jobs

Reblogged courtesy of Ray Hays, Member of Arizona District Export Council

Recognizing Three Years of Export Growth

An article from the ITA Blog, by Under Secretary of Commerce Francisco Sánchez 

March 12, 2013

Francisco Sánchez serves as the Under Secretary of Commerce for International Trade. 

During the last several weeks, we’ve highlighted a lot of great news in the business of U.S. exports.

From record exports in travel and tourism tosuccesses in gaining access for American companies to foreign markets, 2012 gave us a lot to be proud of in the field of exports. More important than just the dollar amounts is the fact that almost 10 million jobs were supported by these exports in 2012.

This success is the direct result of a concentrated initiative introduced by President Obama in 2010, one that has coordinated the efforts of several U.S. government agencies to increase American exports and create American jobs. Under the National Export Initiative (NEI), we’ve seen U.S. exports increase from $1.58 trillion in 2009, to a record $2.2 trillion in 2012.

We recognize the third anniversary of the NEI this week, so we’ll be sharing some of the successes we’ve seen under this initiative over the next several days.

I hope you will get in on the conversation. How have exports helped your business? How can the International Trade Administration and other government agencies help you increase exports? Follow some of America’s core export-promotion agencies on this Twitter list to learn about the government’s efforts to help U.S. business.

As always, ITA is here to help any U.S. company looking to create or increase exports. It all starts with a visit to one of our Export Assistance Centers or to export.gov.

Source: Tradeology, the ITA Blog

Re-blogged courtesy of Ray Hays, Member of Arizona District Export Council

Good news from one of the most important U.S. service export sectors!

Tradeology, the ITA Blog

This post contains external links. Please review our external linking policy.

Nicole Y. Lamb-Hale is the Assistant Secretary for Manufacturing and Services in the International Trade Administration.

For some Americans, the phrase travel and tourism simply brings to mind family road-trips, Caribbean vacations, and foreign tourists at Disneyland. For me it brings to mind the successful business model of economic growth and job creation we support at the U.S. Department of Commerce’s International Trade Administration.

In January of 2012, President Obama charged the Departments of Commerce and Interior with developing and presenting to him a National Travel & Tourism Strategy. The strategy, delivered in May 2012, is the first federal government-wide travel and tourism strategy and is already bearing fruit.

Last year, the travel and tourism industry contributed nearly $1.4 trillion to the U.S. GDP and provided more than 7.5 million jobs for American workers. In 2012, the…

View original post 369 more words